I looked at an exit row seat upgrade for $75 on my recent long haul flight. The seats dont recline and whilst the legroom is nice, it doesnt help getting to sleep! You still have to sit upright! With FaceCradle I could get my head on the side or forward and it made all the difference. Compared to the exit row seat where I have to pay for it each time I fly, my FaceCradle is incredible value!